Holly Coleman

Welcome to my portfolio — selected work of Holly Coleman

HELLO

I’m a Senior UX Content Designer specializing in complex enterprise environments. I design scalable language systems, error strategies, and workflow models that clarify responsibility and reduce friction in high-stakes products.


My experience spans Cisco, Amazon Business, and T-Mobile, where I’ve led content strategy across integration workflows, onboarding systems, porting dashboards, and transactional flows. I partner closely with product, design, research, and engineering to translate operational complexity into clear, actionable user experiences.


With a background in rhetoric and a master’s degree in English, I approach content design as structural and strategic work, shaping how products communicate—not just what they say.


Now the good stuff.

Former clients include:

Amazon Business

Amazon Project Kuiper

Beaches Energy

Bono's BBQ

BlueCross BlueShield Arizona

BlueCross BlueShield South Carolina

Blue Shield of California

Boehringer Ingelheim (Frontline, Heartgard, NexGard)

Borland Groover

Cisco

Community First Credit Union

CSX Transportation

Florida Blue

Jacksonville Jumbo Shrimp

Jacksonville Zoo and Gardens

North American Veterinary Conference (NAVC)

Southeastern Grocers

St. John’s Cultural Council

T-Mobile

UF Health Proton Therapy Institute

ADDY AWARDS

Award-winning work for:

Poster Campaign

Multiple Installations

Direct Mail Advertising

Industry Self-Promotion Direct Marketing & Specialty Items



Customer-Initiated Port App

Email Interception

Error Message Audit

Unified Console

Error Message and Empty State Repository

PX Cloud Redesign

WalkMe Tours

AI Integration

Florida Blue

UF Health Proton Therapy Institute

NAVC

Beaches Energy

BONO'S BBQ

ABET

CSX Transportation

Borland Groover