INFO
Asked to make light edits to a nearly approved email, but saw an opportunity to make it work harder for Amazon Business customers.
- - Flagged concerns around clarity, structure, and length
- - Proposed a revised draft aligned with UX voice and customer needs
- - Collaborated with Product and UXR to test the new version with participants
UX research showed the new version was strongly preferred—participants found it easier to read, more trustworthy, and more likely to prompt action.
Projected to generate $8.85MM in annual Operating Profit and Sales by reducing cart abandonment rates.
Emails below:
The original email (left) was dense and unclear, offering little actionable value.
My revised version (right) simplifies the message, matches the language of the onsite experience, and directly supports customers in completing their purchases.
