Holly Coleman

Welcome to my portfolio — selected work of Holly Coleman

HELLO

I’m a UX writer and content designer with a background in tech, a passion for language, and a talent for simplifying complex systems. I began my career as a copywriter at Shepherd Agency, where I helped win multiple Addy Awards, then expanded to national campaigns at GuideWell Connect, writing across channels including DRTV, direct mail, and digital.


In 2021, I transitioned into UX content at Cisco, and most recently, I’ve brought my content design skills to Amazon Business. There, I’ve led high-impact UX writing projects for both customer-facing and internal tools—rewriting error messages at scale, overhauling transactional emails, shaping UI banners for tax compliance, and contributing to the launch of a new onboarding console.


I also hold a master’s degree in English and have published and presented my academic work internationally.


Now the good stuff.

Former clients include:

Amazon Business

Amazon Project Kuiper

Beaches Energy

Bono's BBQ

BlueCross BlueShield Arizona

BlueCross BlueShield South Carolina

Blue Shield of California

Boehringer Ingelheim (Frontline, Heartgard, NexGard)

Borland Groover

Cisco

Community First Credit Union

CSX Transportation

Florida Blue

Jacksonville Jumbo Shrimp

Jacksonville Zoo and Gardens

North American Veterinary Conference (NAVC)

Southeastern Grocers

St. John’s Cultural Council

UF Health Proton Therapy Institute

ADDY AWARDS

Award-winning work for:

Poster Campaign

Multiple Installations

Direct Mail Advertising

Industry Self-Promotion Direct Marketing & Specialty Items